Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?” As a social media marketer, this makes me very excited. What doesn’t make me excited is how many businesses are still trying to market on social media without a documented strategy. In this post, you will learn the seven steps your business must take to create an effective social media marketing strategy
AUDIT YOUR CURRENT SOCIAL PRESENCE
DOCUMENT WHO YOUR IDEAL CUSTOMER IS INTENT
CREATE A SOCIAL MEDIA MISSION STATEMENT PRACTICES
IDENTIFY KEY SUCCESS METRICS
CREATE AND CURATE ENGAGING CONTENT
INVEST IN A SOCIAL MEDIA MANAGEMENT TOOL
TRACK, ANALYZE, OPTIMIZE